Platacard
Social Media Specialist
México. Posted a month ago
The role
You will own the bank's organic social media end to end. This includes content planning, publishing, and analyzing post performance.
What you will do
- Run the content plan for Instagram and Facebook
- Publish posts yourself
- Build content around Mexican cultural codes, current internet culture and art
- Set up in-house production including scripts, storyboards, and references
- Work with designers and motion designers
- Review hits and flops to spot patterns and scale what works
- Monitor SOV, sentiment and competitors through social listening
- Adjust tactics and strategy based on shared findings
- Stay in sync with the product team to prioritize announcements
- Explain product features simply and clearly to the audience
Required qualifications
- 3+ years in social media
- Experience creating aesthetic or art-driven content for social media
- Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking
- Basic knowledge of contemporary art and visual culture
- Strong eye for Mexican creative work
- Ability to quickly understand a financial product and explain it in plain language
- Native or C1 Spanish
- B2+ English
Nice to have
- Experience in fintech, banking or another high-trust industry
- Experience using AI tools in production and strategy
About the company
platacard is a high-tech environment with a team that challenges the status quo of incumbent finances.