Growth Marketing Specialist Middle+

The role

The Growth Manager will drive customer acquisition and optimize marketing performance through data-driven experimentation. You will work with the Head of Marketing, UA Manager, Analytics, Product, and Risk teams to scale successful initiatives.

What you will do

• Analyze customer acquisition data to identify growth opportunities
• Develop and prioritize a backlog of growth hypotheses
• Design and test experiments across audience segments and acquisition channels
• Collaborate with the UA Manager to plan and coordinate experiments
• Partner with Analytics, Product, and Risk teams to implement growth initiatives
• Evaluate experiment results and assess statistical significance
• Establish a structured and continuous experimentation process
• Leverage internal dashboards and AI tools to analyze performance

Required qualifications

• Experience in Growth Marketing, Marketing Analytics, Performance Marketing, or a related analytical role
• Strong analytical mindset and confidence working with marketing and customer data
• Good understanding of performance marketing, customer acquisition, and key metrics such as CAC and conversion
• Experience developing hypotheses, designing experiments, and evaluating results using statistical methods
• Ability to prioritize initiatives based on expected business impact
• Proactive and independent approach with the ability to take ownership
• Strong communication and stakeholder management skills
• B2 or higher English level

Benefits

• Relocation support to Colombia with assistance for the employee and their family
• Flexible work from our office or remote
• Healthcare Coverage
• Education Budget: Language lessons, professional training and certifications
• Wellness Budget: Mental health and fitness activity reimbursements
• Vacation policy: Annual leave and paid sick leave

About the company

Platacard is a high-tech environment with a team that challenges the status quo of incumbent finances.