General Manager (Wake Forest University)

The role

The General Manager will generate incremental sponsorship revenue for Wake Forest Athletics. This person will work on-site with athletics staff to pitch and close enterprise partnership agreements and lead the Wake Forest sports property staff.

What you will do

• Partner with athletics department to develop and execute a sales plan
• Manage profit and loss and budget reports
• Prospect, meet and close new and renewal high level corporate sponsorships
• Manage, coach and develop a team of sales and account support staff
• Identify potential sponsors through networking and research
• Work with leadership to create sales inventory and sponsorship strategy
• Develop sales presentations for new marketing partners
• Create sales proposals and draft/negotiate contracts
• Develop key marketing objectives with clients
• Oversee management of radio network and supervise broadcast talent

Required qualifications

• Bachelor’s degree
• 6-8 years of direct sales experience in the sports multi-media environment
• Experience managing a team of direct reports
• Proven ability in managing, meeting and exceeding budget and revenue goals
• Familiarity with Salesforce or similar CRM system
• Strong experience and understanding of integrated and conceptual sales
• Ability to generate and present ideas and concepts succinctly
• Outstanding verbal, written and interpersonal communication skills
• Demonstrated professional sales presentation skills
• Must be driven and coachable
• Must be available for game days and evening athletic events and coaches shows
• Must be available to travel for client presentations

Nice to have

• 10-12 years of experience in a sales role

Before you apply

• We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

About the company

Playfly Sports is a full-service sports marketing and media company. It enables brands to engage with sports fans through linear, digital, and experiential assets.