Director, Revenue Marketing

The role

The Director, Revenue Marketing will drive awareness, attendance, and fan engagement for Troy University athletic programs. This role focuses on providing a top-tier game atmosphere and driving revenue for the Athletics Department.

What you will do

• Oversee all operations and sales for gameday special events and activities
• Design and implement fan experience, marketing, and sales campaigns for assigned sports
• Assist in the game presentation of men’s football and basketball games
• Assist in all marketing and sales campaigns surrounding revenue generating sports
• Support the recruitment, scheduling, and training of the student intern program
• Oversee all operations and sales for property specific revenue drivers
• Coordinate and implement activation features within the university athletics app
• Coordinate with the Assistant Athletics Director of Marketing & Fan Engagement on social media campaigns
• Work directly with university sports properties on fulfillment and in-game sponsorship activations
• Analyze data from email, social media, and the university athletics app to advise the university athletics team

Required qualifications

• Bachelor’s Degree
• 1+ years of experience in sports marketing
• Strong storytelling skills and experience
• Ability to work in a collaborative team setting while also being self-motivated and organized
• Excellent communication and time management skills
• Ability to lift up to 25 lbs.
• Ability to work outside of typical business hours including evenings, weekends, and holidays

Nice to have

• Master’s degree
• Familiarity of NCAA rules, college athletics content trends, and current social and digital media trends and specifications

About the company

Playfly Sports is a full-service sports marketing and media company that enables brands to engage with sports fans through scaled linear, digital, and experiential assets.