Director, Marketing Operations

United States, Remote. Posted a month ago

The role

The Director of Marketing Operations owns the marketing roadmap, systems architecture, and lead lifecycle. This person manages the marketing operations team and partners with revenue leadership to drive data-driven decisions.

What you will do

Own the marketing operations roadmap
Own marketing systems architecture and data integrity between HubSpot and Salesforce
Own the lead lifecycle end to end
Own campaign operations and attribution
Own funnel and conversion reporting
Own marketing technology strategy and vendor evaluations
Own governance for marketing systems
Own marketing data compliance
Manage, coach, and grow the team
Partner with Enablement and Sales Operations

Required qualifications

7+ years in marketing operations, revenue operations, or a closely related function
At least 2 years managing people
Deep hands-on experience with a marketing automation platform and a CRM, ideally HubSpot and Salesforce
Experience with lead routing and meeting-scheduling tooling such as Chili Piper
Experience designing a lead lifecycle and qualification model
Analytically strong and comfortable owning data quality
Strong command of the marketing funnel and metrics
Experience owning vendor evaluations and renewals end to end
Genuinely fluent with AI tooling
Clear written communication
Bachelor's degree or equivalent experience

Nice to have

SQL, or comfort working directly with a data warehouse and a BI tool
Website operations experience
B2B SaaS experience
Demonstrated use of AI tools to work more efficiently
Comfort integrating generative AI into day-to-day workflows

Benefits

Competitive salary
Excellent benefits
Medical coverage
Dental coverage
Vision coverage
Flexible time off
401K
Equity awards for certain roles

About the company

Placer.ai is a location analytics platform that provides visibility into locations, markets, and consumer behavior. The company reached unicorn status with a $1B+ valuation in 2022.