Social Media Specialist

The role

You will evolve and amplify the brand voice across social channels. You will translate technical and business concepts into digital content for various audiences. You will also manage day-to-day social execution and identify new creative opportunities.

What you will do

• Evolve multi-channel social media strategy across LinkedIn, X, Instagram, YouTube, Facebook and Reddit
• Develop social-first content and storytelling
• Own day-to-day channel operations including planning, drafting, scheduling, and publishing
• Partner with the Executive Communications Manager to align social strategy with communications goals
• Collaborate with Creative teams to produce visuals and multimedia assets
• Support executive social presence by translating leadership perspectives into platform-native content
• Collaborate with Marketing, Government Affairs, Commercial, and Product teams
• Build relationships with the online community through engagement and social listening
• Monitor real-time news and industry conversations for participation opportunities
• Track social KPIs and deliver actionable insights to leadership

Required qualifications

• 4+ years of demonstrated experience managing daily social operations, executing digital campaigns, and growing communities for a technology company
• Bachelor’s degree in Communications, Marketing or a related field
• Proactive, self-starting mindset
• Exceptional copywriting skills
• Comfort in visual storytelling and ability to create or adapt social assets using tools such as Figma Buzz, Adobe Creative Suite, Capsule or similar platforms
• High fluency with social trends, platform shifts and internet culture
• Organizational and project management skills
• Hands-on experience with enterprise social management and analytics platforms such as Hootsuite, Sprout Social, etc.

Nice to have

• Experience with short-form video editing
• Experience partnering with external creative agencies, video vendors or freelance talent

Benefits

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off

Before you apply

• Employment is contingent upon the ability to access export-controlled information without additional export licensing
• Applications are reviewed on a rolling basis
• The posting may be removed earlier than projected if a suitable pool of applications has been received

About the company

Planet designs, builds, and operates the largest constellation of imaging satellites in history. They are both a space company and a data company.