Fairchild Media Group: Social Media Director

The role

The Social Media Director will lead social strategy across WWD, Footwear News, Beauty Inc. and Sourcing Journal. This role involves driving audience growth, developing platform-specific content strategies, and overseeing day-to-day operations.

What you will do

• Develop and execute social strategy across all four FMG brands
• Lead daily editorial programming and prioritization
• Oversee social packaging and rollout of key print products
• Lead short-form video strategy across Reels, TikTok, YouTube Shorts and Facebook
• Direct social planning and real-time coverage for Fashion Weeks, awards season, and FMG events
• Guide editors and contributors on capturing social-first footage and interviews
• Partner with sales and marketing on sponsored and branded social programs
• Monitor performance across platforms and translate data into actionable programming
• Build and strengthen social communities
• Manage and develop social staff, freelancers and contributors

Required qualifications

• At least 7+ years of experience leading social strategy and managing a team
• Experience in social media, digital editorial or audience development
• Strong editorial judgment
• Deep knowledge of Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Threads, Pinterest, short-form video and platform-native storytelling
• Ability to use analytics and audience insights to inform strategy, content development and performance reporting
• Experience managing multiple brands, live events, breaking news, sponsored programs and competing deadlines
• Strong communication, organization and leadership skills
• Familiarity with social publishing, analytics, video-editing, creative and AI-powered tools

Nice to have

• Experience within media, publishing, fashion, beauty or entertainment

Benefits

• PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family
• Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
• Employee Assistance Program
• Life Insurance
• Short- & Long-Term Disability
• Paid Parental Leave
• 401(k) Retirement Plan with an Employer match
• Pet Insurance
• Home & Auto Insurance
• Mortgage discounts
• Flexible Vacation Policy

About the company

Fairchild Media Group is the leading business authority for the fashion, retail, footwear, and beauty industries. It is part of Penske Media Corporation (PMC), a leading global media and information services company.