Brand Media Lead - Sports & Innovation

The role

You will lead the strategy, negotiation, and execution of sport and culture driven media partnerships for Nike. You will partner with cross functional teams to build integrated investment strategies and manage end to end oversight of integrated campaigns.

What you will do

• Lead strategy, negotiation, and execution of sport and culture driven media partnerships.
• Identify and evaluate publishers, streaming platforms, emerging leagues, and athlete led channels.
• Translate strategic concepts into scalable activation plans.
• Own end to end oversight of integrated campaigns across direct partnerships, display, video, CTV, audio, and emerging sports platforms.
• Partner with programmatic teams to align direct and biddable investments.
• Maintain fluency in the evolving programmatic and sports media landscape.
• Lead day to day client engagement for Nike.
• Translate performance data into clear, compelling narratives and actionable insights.
• Mentor junior team members and contribute to cross functional initiatives.

Required qualifications

• 4+ years in digital media strategy, campaign management, media partnerships, or a related field
• Bachelor’s degree or equivalent experience
• Proficiency in account planning and brand media
• Experience supporting sport focused or culturally driven brands
• Familiarity with live sports media, streaming distribution models, or NIL ecosystems
• Experience managing custom content programs or integrated sponsorship activations
• Hands-on experience with content creation
• Ability to work on a cross-functional team
• Strong understanding of marketing metrics, planning and analysis, and market research and consumer behavior
• Expertise in tools like Adobe Analytics, Google Analytics, and Microsoft Excel
• Exceptional partner management skills
• Collaborative approach to mentoring and supporting junior team members

Benefits

• Annual bonus program
• Learning and development programs
• Mentorship opportunities
• Support for career advancement
• Generous Time Off
• Paid parental leave
• Retirement benefits including employer contributions or matching where applicable
• Fertility and family-building benefits
• Medical, dental, and vision coverage
• Pet Insurance
• Lifestyle Spending Account
• Commuter Benefits

About the company

PMG is a global independent platform company that integrates business strategy, media, creative, and data. It partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.