Influencer Branded Content Senior Lead

The role

You will lead the strategic development and execution of integrated influencer and branded content programs for a portfolio of clients. You will serve as a strategic advisor, manage creator selection and negotiations, and collaborate with cross-functional teams to deliver measurable business outcomes.

What you will do

• Lead strategic development and execution of integrated influencer and branded content programs.
• Serve as a strategic advisor to clients providing thought leadership and market insights.
• Own influencer strategy from planning through execution including creator selection and negotiation.
• Lead cross-functional collaboration with creative, media, strategy, analytics, production, legal, and account teams.
• Identify emerging creator trends, platforms, technologies, and measurement capabilities.
• Oversee campaign performance and synthesize data into strategic insights and reporting.
• Develop scalable processes, best practices, and operational efficiencies for the practice.
• Support new business opportunities through pitches and capability presentations.
• Support evolving client and business needs across additional media channels.

Required qualifications

• 7+ years of experience in Influencer Marketing, Branded Content, Social Media, or integrated digital marketing
• Bachelor's degree or equivalent professional experience
• Experience developing and leading influencer strategies for enterprise or nationally recognized brands
• Expertise in creator partnerships, talent management, platform trends, content strategy, campaign measurement, FTC compliance, and contract negotiations
• Ability to build and maintain executive-level client relationships
• Leadership experience managing, mentoring, and developing high-performing teams
• Experience overseeing multiple complex client engagements simultaneously
• Advanced analytical skills to interpret campaign performance
• Exceptional communication and presentation skills
• Experience contributing to business development efforts and client pitches
• Proficiency with influencer marketing platforms, social analytics tools, and measurement solutions

Benefits

• Annual bonus program
• Learning and development programs
• Mentorship opportunities
• Support for career advancement
• Generous Time Off
• Paid parental leave
• Retirement benefits including employer contributions or matching where applicable
• Fertility and family-building benefits
• Medical, dental, and vision coverage
• Pet Insurance
• Lifestyle Spending Account
• Commuter Benefits

About the company

PMG is a global independent platform company that integrates business strategy, media, creative, and data. It partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.