Paid Social Senior Lead

The role

You will lead social media strategy and execution, including budget and media planning and performance optimization. You will work with media, strategy, creative, and technology groups to craft full-funnel marketing strategies.

What you will do

• Lead social media strategy and execution, including budget and media planning, tactical implementation, and performance optimization across major platforms.
• Shape creative and messaging strategies that align with platform best practices.
• Develop advanced campaign structures and targeting approaches.
• Evaluate performance data across channels to provide actionable recommendations.
• Integrate PMG’s proprietary technology, Alli, into daily workflows.
• Design and implement technical solutions tailored to client needs.
• Build and maintain strong relationships with platform representatives.
• Collaborate with influencer teams to create cohesive paid social and influencer strategies.
• Mentor and guide team members.

Required qualifications

• 7+ years of experience in paid social strategy or a related field
• Bachelor’s degree or equivalent experience
• Advanced expertise in paid social and content marketing
• Intermediate knowledge of marketing metrics and marketing planning and analysis
• Proficiency in managing campaigns across major social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn
• Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL

Benefits

• Annual bonus program
• Learning and development programs
• Mentorship opportunities
• Support for career advancement
• Generous Time Off
• Paid parental leave
• Retirement benefits, including employer contributions or matching where applicable
• Fertility and family-building benefits for eligible employees and their spouses or partners
• Medical, dental, and vision coverage
• Pet Insurance
• Lifestyle Spending Account
• Commuter Benefits

About the company

PMG is a global independent platform company that integrates business strategy, media, creative, and data. It has more than 1,000 employees and partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.