Influencer & Branded Content Senior Director

The role

You will shape the vision and growth of the Influencer & Branded Content discipline. You will lead teams, advise executive client stakeholders, and develop strategic partnerships within the creator economy.

What you will do

• Set the vision and long-term strategic direction for the Influencer & Branded Content discipline
• Serve as a senior strategic advisor to executive-level client stakeholders
• Lead the growth and evolution of influencer and creator marketing capabilities
• Lead and develop the Influencer & Branded Content team
• Establish PMG as a leader in influencer marketing and branded content
• Develop and champion innovative influencer and branded content strategies
• Build and maintain senior-level relationships with creators, agencies, and platform partners
• Oversee complex, high-impact influencer and branded content programs
• Define and evolve measurement frameworks
• Identify emerging platforms, technologies, and cultural shifts

Required qualifications

• 10+ years of experience in Influencer & Branded Content, creator marketing, social media, or a related field
• 5+ years of leadership experience
• Bachelor’s degree or equivalent work experience
• Advanced expertise in content creation and influencer marketing strategy
• Proven experience leading and developing high-performing teams and people leaders
• Deep experience in contract review, partnership development, and proposal strategy
• Advanced detail orientation
• Extensive experience leading complex influencer and branded content programs
• Highly skilled communicator with strong executive presence
• Deep understanding of advertising standards, client service, creator partnerships, and relationship management
• Proficiency with influencer management platforms, social media platforms, and measurement tools
• Proven ability to build meaningful relationships across the creator ecosystem

Benefits

• Annual bonus program
• Learning and development programs
• Mentorship opportunities
• Support for career advancement
• Generous Time Off
• Paid parental leave
• Competitive retirement benefits including employer contributions or matching
• Fertility and family-building benefits
• Medical, dental, and vision coverage
• Pet Insurance
• Lifestyle Spending Account
• Commuter Benefits

About the company

PMG is a global independent platform company that integrates business strategy, media, creative, and data. It partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.