Paid Social Senior Director

The role

You will serve as a senior leader within the Social practice, shaping strategic vision for complex client partnerships. You will partner with senior stakeholders and cross-functional teams to translate business priorities into social strategies. You will also lead and mentor the next generation of leaders at PMG.

What you will do

• Set the strategic vision for paid social across complex, large-scale client partnerships.
• Serve as a senior strategic advisor to executive-level client stakeholders.
• Lead the development of integrated paid social strategies across core and emerging platforms.
• Identify opportunities to expand and evolve client partnerships.
• Develop senior-level relationships with platform partners.
• Partner across media, creative, strategy, data, and technology teams.
• Establish standards and best practices for paid social strategy, activation, optimization, measurement, and innovation.
• Champion the use of PMG’s proprietary technology, Alli.
• Lead, develop, and mentor managers and senior team members.
• Oversee resource planning and team structures across complex accounts.

Required qualifications

• 10+ years of experience in paid social strategy, digital media, or a related field, with a bachelor’s degree or equivalent experience.
• 5+ years of leadership experience.
• Deep expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis.
• Advanced knowledge of major and emerging social platforms, including Meta, TikTok, Pinterest, Snap, and LinkedIn.
• Proven experience leading large-scale, complex client relationships and advising senior and executive-level stakeholders.
• Strong understanding of content and creative strategy.
• Advanced analytical capabilities and experience using tools such as Google Analytics, Microsoft Excel, SQL, or similar platforms.
• A track record of developing testing, measurement, and innovation frameworks.
• Strong commercial and operational acumen.
• Exceptional communication and executive presence.
• Proven ability to develop managers and future leaders.

Benefits

• Annual bonus program
• Learning and development programs
• Mentorship opportunities
• Support for career advancement
• Generous Time Off
• Paid parental leave
• Competitive retirement benefits, including employer contributions or matching where applicable
• Fertility and family-building benefits for eligible employees and their spouses or partners
• Medical, dental, and vision coverage
• Pet Insurance
• Lifestyle Spending Account
• Commuter Benefits

About the company

PMG is a global independent platform company that integrates business strategy, media, creative, and data within a single operating model powered by Alli. The company has more than 1,000 employees and partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.