Influencer & Branded Content Senior Manager

The role

You will lead full-scale influencer and branded content campaigns from strategy to delivery. You will manage and mentor a team of professionals while developing scalable frameworks and client strategies. The role involves building relationships with creators, agencies, and platform partners.

What you will do

• Lead full-scale influencer and branded content campaigns from brief to delivery
• Oversee campaign strategy and execution in partnership with internal team members
• Manage and mentor a team of professionals
• Partner with the Director of Influencer & Branded Content to evolve offerings and frameworks
• Serve as a senior subject matter expert in influencer marketing and branded content
• Serve as a senior point of contact for clients
• Develop innovative influencer and branded content programs for existing and new business
• Play an active role in new business efforts including RFPs and pitch development
• Build and maintain relationships with creators, talent agencies, publishers, and platform partners
• Track and distill influencer marketing trends into practical strategies

Required qualifications

• 6+ years of experience in Influencer & Branded Content
• 3+ years of leadership experience
• Bachelor’s degree or equivalent work experience
• Advanced expertise in content creation and influencer marketing strategy
• Experience in contract review and proposal development
• Proficiency in project implementation
• Skilled in presentation and communication
• Understanding of advertising standards, client service, and relationship management
• Proficiency with influencer management dashboards and social media platforms
• Experience building relationships across the influencer marketing ecosystem
• Strategic thinking, business and financial acumen, and resource management
• Demonstrated experience managing and developing team members

Benefits

• Annual bonus program
• Learning and development programs
• Mentorship opportunities
• Support for career advancement
• Generous Time Off
• Paid parental leave
• Retirement benefits including employer contributions or matching where applicable
• Fertility and family-building benefits
• Medical, dental, and vision coverage
• Pet Insurance
• Lifestyle Spending Account
• Commuter Benefits

About the company

PMG is a global independent platform company that integrates business strategy, media, creative, and data. It partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.