Paid Social Principal

The role

This person will serve as the technical and strategic authority for paid social across enterprise client portfolios and internal teams. They will develop full-funnel strategies and lead complex cross-platform initiatives across various social platforms.

What you will do

• Serve as the technical and strategic authority for paid social across enterprise client portfolios and internal teams.
• Develop full-funnel paid social strategies.
• Lead complex cross-platform initiatives across Meta, TikTok, Pinterest, LinkedIn, Snap, Reddit and emerging platforms.
• Design advanced testing roadmaps including incrementality studies, lift tests, attribution methodologies, creative experimentation, and AI-enabled optimization strategies.
• Partner with Analytics, Marketing Science, Creative, Product, Integrated Media teams, and Client Strategy teams.
• Shape PMG's paid social best practices by creating scalable frameworks, documentation, and training.
• Drive adoption and evolution of PMG's proprietary technology (Alli).
• Evaluate emerging platform features, AI products, privacy changes, and measurement solutions.
• Build executive-level relationships with platform partners.
• Provide strategic consultation on forecasting, media planning, measurement frameworks, and investment recommendations.

Required qualifications

• 8+ years of paid social strategy, digital media, or related experience
• Bachelor's degree or equivalent experience
• Expert-level knowledge of paid social ecosystems including Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit and emerging platforms
• Demonstrated success managing sophisticated, multi-million dollar paid social programs
• Proven ability to lead through ambiguity
• Deep understanding of attribution, measurement, incrementality testing, MMM partnerships, Conversions API, clean rooms, and privacy-first marketing
• Advanced expertise with automation, AI-powered campaign solutions, APIs, scripts, and workflow optimization
• Strong analytical skills utilizing SQL, Excel, Google Analytics, Tableau, or similar tools
• Experience partnering with Product, Engineering, Analytics, Integrated Media teams, and Client Strategy teams
• Proven ability to influence stakeholders without direct authority
• Demonstrated history of mentoring senior practitioners
• Strong executive communication skills

Benefits

• Annual bonus program
• Learning and development programs
• Mentorship opportunities
• Support for career advancement
• Generous Time Off
• Paid parental leave
• Competitive retirement benefits, including employer contributions or matching where applicable
• Fertility and family-building benefits for eligible employees and their spouses or partners
• Medical, dental, and vision coverage
• Optional pet insurance
• Company-funded lifestyle spending account
• Commuter benefits where available

About the company

PMG is a global independent platform company that integrates business strategy, media, creative, and data. It has more than 1,000 employees and partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.