CRM & Lifecycle Marketing/Senior CRM Executive

The role

The Senior CRM Executive will co-create CRM acquisition strategies and manage automated processes. You will design email and SMS campaigns, perform A/B testing, and analyze data to increase customer retention and engagement.

What you will do

• Co-creating CRM strategies in the acquisition area
• Managing selected campaigns and automated processes
• Designing and implementing email/SMS shipments for user acquisition
• Designing, implementing, and optimizing CRM automation
• Monitoring results, analyzing trends, and developing dashboards
• Designing and conducting A/B tests
• Collaborating with Brand & Creative, Digital Product, and Data teams
• Creating precisely segmented and personalized content using customer data
• Tracking and implementing new tools, trends, and best practices

Required qualifications

• Minimum 3 years in e-mail marketing or CRM for e-commerce
• English language: fluent communication at minimum B2 level
• Proven ability to view CRM activities through business goals
• Proven ability to draw conclusions from data and design tests
• Proficiency with marketing automation platforms (Iterable or similar like Braze, Klaviyo, Synerise)
• Experience in building complex automations, segmentation, and personalization
• Independent work with data in BI tools (e.g., Looker)
• Ability to manage projects, set priorities, and collaborate with stakeholders

Nice to have

• Experience in subscription or DTC models
• SQL
• HTML
• Knowledge of Notion
• Experience in collaborating on integrations with the product team

Benefits

• ESOP equity program
• Medicover medical care
• Multisport card in one of 3 variants
• Possibility to bring a dog to work
• Training budget for personal development
• 100% discount on PsiBufet fresh food for your dog or 45% discount for friends & family
• Hybrid work model
• Opportunities to help people and animals through social actions

Before you apply

• Phone interview with Talent Acquisition Partner
• Meeting with direct supervisor and Talent Acquisition Partner
• Take-home task
• Final meeting to present and discuss the task

About the company

PsiBufet is a fresh food provider for dogs, operating since 2016 and a leader in its category in Poland. It is part of Butternut Box, a European leader in fresh dog food.