Principal Product Marketing Manager (Authentication)

The role

You will own product marketing for the Authentication solutions portfolio. You will define positioning, messaging, and value propositions while partnering with Product, Sales, and Marketing teams to drive go-to-market execution.

What you will do

• Own end-to-end product marketing for the Authentication solutions portfolio
• Define positioning, messaging frameworks, value propositions, and personas
• Partner with Product to translate roadmap and capabilities into market narratives
• Lead go-to-market planning and execution for solution launches, pilots, and feature releases
• Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
• Act as the internal subject matter expert for Authentication solutions
• Create scalable templates and standards for core GTM assets
• Partner with Sales, Demand Generation, and Brand for cohesive execution
• Incorporate voice-of-customer insights and real-world use cases into product marketing
• Develop vertical-specific messaging, value propositions, and use-case narratives

Required qualifications

• 6+ years of product marketing experience in B2B technology
• Experience owning product marketing for a solution portfolio or multiple related products
• Proven ability to operate in both early-stage and scaling environments
• Strong go-to-market execution skills
• Experience building sales enablement materials
• Excellent storytelling, writing, and presentation skills
• Highly collaborative, organized, and comfortable in a fast-paced, high-growth environment
• Bachelor’s degree

Nice to have

• B2B technology experience in fintech, identity, fraud, payments, or security
• Experience developing verticalized messaging or industry-specific GTM strategies
• MBA or equivalent experience

Benefits

• Competitive salaries & Bonus Plan
• Equity Plan
• Modern Health for financial, mental, and physical wellness
• 401(k) Retirement Plan & Match (US Offices)
• Unlimited Vacation
• Flexible hours
• Comprehensive medical benefits
• Access to wellness services (EAP & Prove Well-Being Reimbursement)
• Bottomless snacks & beverages for certain office locations
• Daily GrubHub stipend for lunch if coming into the office (US Offices)

About the company

Prove provides phone-centric identity tokenization and passive cryptographic authentication solutions. Their platform is used by over 1,000 enterprise customers to process 20 billion customer requests annually.