Research Consultant

The role

You will scale and ship the foundations of the lifecycle programme including onboarding, activation, retention and reactivation across email and in-app. You will work with Product, Customer Success, Sales/RevOps and Product Marketing to deliver programmes, dashboards and documentation.

What you will do

• Audit current lifecycle programmes, journeys, segmentation and tooling
• Map the self-serve journey by customer segment and identify activation and retention gaps
• Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success
• Ship quick wins such as fixes to existing onboarding email or in-app messages
• Design, build and launch onboarding and activation programmes across email and in-app
• Launch retention, top-up and reactivation/win-back flows
• Define PQL and expansion signals with Sales/RevOps
• Start a structured experimentation programme
• Report on results, learnings and experiment outcomes
• Document journeys, segmentation logic, triggers, PQL definitions and naming conventions

Required qualifications

• 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company
• Track record of moving activation, retention or expansion metrics
• Prior contract, consulting or agency experience, or a clear record of delivering scoped work independently to a deadline
• Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel
• Strong experience with email/CRM platforms (HubSpot or equivalent)
• Strong experience with in-product messaging tools (Pendo, Appcues, Intercom, Braze, Customer.io, Iterable or similar)
• Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging
• Analytical fluency: cohort analysis, activation and retention curves, funnel conversion, LTV
• Ability to run own analysis in HubSpot/Hex or equivalent without a data team
• Experience designing and running experiments
• Experience partnering with Sales/RevOps on PQL or usage-based handoff
• Clear communicator who can prioritise, push back and manage stakeholders without close supervision

Benefits

• competitive salary
• benefits
• remote working

About the company

Prolific is a marketplace rooted in academia that provides infrastructure for human data. It connects researchers and companies with a global pool of participants to enable the collection of high-quality, ethically sourced human behavioral data.