Head of Growth & Acquisition

The role

You will lead the strategy and execution for attracting, activating, engaging, and retaining platform participants. You will manage a multidisciplinary team to build and scale a growth engine.

What you will do

• Define and deliver participant growth strategy across acquisition, activation, engagement and retention.
• Build and scale a sustainable growth engine.
• Own participant partnerships strategy to unlock new geographies, skills and participant segments.
• Lead and develop a multidisciplinary team across growth marketing, recruitment, partnerships and community.
• Use growth metrics, cohort analysis and marketplace data to understand participant behaviour.
• Translate customer demand into acquisition and growth plans.
• Identify, test and scale new growth initiatives.
• Partner with Product, Engineering and Data Science to improve participant journeys and automate processes.
• Drive a culture of experimentation, ownership and continuous improvement.

Required qualifications

• Experience in operations, ideally in marketplace or platform environments.
• Significant experience leading growth, acquisition or marketplace operations within a consumer, technology or marketplace business.
• Strong understanding of acquisition, activation, engagement and retention.
• Proven experience building and scaling growth functions, channels or operational capabilities.
• Strong analytical and commercial judgement using funnel metrics, CAC, LTV, cohort analysis and marketplace data.
• Experience developing strategic partnerships, improving acquisition channels and scaling user or participant growth.
• Proven people leadership experience.
• A strategic but hands-on approach.
• Experience partnering with Product, Engineering and Operations.
• Strong communication and stakeholder management skills.

Nice to have

• Experience in two-sided marketplaces
• Experience in AI data platforms
• Experience in distributed workforce businesses

Benefits

• Competitive salary
• Benefits
• Remote working

About the company

Prolific is the architect of human data infrastructure for AI development. The company connects researchers and companies with a global pool of participants for high-quality human behavioral data.