Media Director, Digital

Atlanta, Austin. Posted 2 months ago

The role

The Media Director leads integrated media strategy, omnichannel planning, and activation for B2B strategic client engagements. This role involves architecting ABM programs, managing content syndication, and overseeing technical platform integrations.

What you will do

Architect and lead full-funnel ABM programs.
Develop and manage intent-driven targeting models using ABM platforms.
Design event-based surround sound strategies.
Lead strategy and execution of content syndication programs.
Manage co-registration programs such as webinar-based lead capture.
Build and oversee custom content programs with trade publications and B2B media partners.
Own digital campaign tracking, tagging, and measurement infrastructure.
Ensure proper CRM and MAP data flows between media platforms and client systems.
Develop integrated media and channel plans across paid, owned, and earned ecosystems.
Build measurement frameworks, KPI dashboards, and optimization recommendations.

Required qualifications

8+ years of media planning, activation, or integrated B2B marketing experience.
Majority of career spent in digital-first, B2B agency or in-house environments.
Hands-on ABM platform proficiency (6sense, Demandbase, or equivalent).
Experience running 1:many, 1:few, and 1:1 ABM programs.
Deep knowledge of content syndication mechanics.
Experience managing co-registration, webinar, and virtual event programs.
Ability to build custom content programs with trade publications and B2B media partners.
Strong technical grounding in digital campaign tracking and tagging.
Hands-on experience with platform integrations across Google Ads, DV360, Salesforce, HubSpot, and Marketo.
Working knowledge of the B2B data provider landscape.
Experience developing and presenting full-funnel measurement frameworks and attribution models.
Strong presentation and stakeholder management skills.

About the company

Prophet is an equal opportunity employer committed to building a team that represents a variety of backgrounds, perspectives, and skills.