Paid Search & Social Specialist

Atlanta, Austin, Chicago, San Francisco, New York City. Posted a month ago

The role

This person will support the planning, execution, optimization, and reporting of paid search campaigns across Google Ads, Microsoft Ads, and related platforms. They will manage campaigns for B2B and B2C clients using data and testing to connect results to business goals.

What you will do

Manage day-to-day execution and optimization of paid search campaigns.
Support campaign planning and setup including keyword research, account structure, and bidding.
Monitor campaign performance and compile data for reporting.
Analyze results across Google Ads, Microsoft Ads, GA4, and reporting dashboards.
Contribute to testing across ad copy, keywords, audiences, and bidding strategies.
Maintain organized campaign documentation, budgets, and optimization records.
Support conversion tracking, UTM governance, and tagging QA.
Write performance-minded search ad copy.
Collaborate with media, analytics, creative, and client strategy teams.
Use AI tools to improve analysis, research, and ad copy development.

Required qualifications

Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
3+ years of hands-on experience managing paid search campaigns across Google Ads and/or Microsoft Ads.
Working knowledge of paid search setup, optimization, and reporting.
Comfort with GA4, conversion tracking, UTM strategy, and basic tagging concepts.
Comfort with data and reporting tools.
Proficiency in Microsoft Office Suite, particularly Excel.
Experience with or willingness to learn AI-powered tools.
Strong attention to detail.
Effective communication skills.
Ability to manage multiple priorities in a fast-paced agency environment.

Nice to have

Agency or multi-client experience preferred.
Familiarity with Performance Max, Demand Gen, AI Max, or other evolving Google Ads campaign types is a plus.

About the company

Prophet is an equal opportunity employer committed to building a team that represents a variety of backgrounds, perspectives, and skills.