Associate Media Director

Atlanta, Georgia, United States, Austin, Texas, United States, Chicago, Illinois, United States, San Francisco, California, United States. Posted 22 days ago

The role

The Associate Media Director leads integrated media strategy and planning for B2B and consumer clients, focusing on financial services. You will define success in commercial terms, build audience and investment strategies, and manage media budgets and vendor relationships.

What you will do

Translate client business objectives into media strategies, investment frameworks, and budget allocations
Develop integrated, full-funnel media plans across paid, owned, and earned channels
Lead audience strategy, segmentation, and journey development
Build scenario plans and forecasts to show expected business impact
Partner with Analytics to build measurement frameworks connecting media to outcomes
Provide oversight of campaign activation and tracking
Use AI-powered tools across the planning workflow
Serve as the senior media voice on accounts and lead status meetings
Manage media budgets, billing forecasts, and profitability
Supervise, mentor, and develop media planners and supervisors

Required qualifications

6+ years of media strategy and planning experience, primarily in an agency environment
Financial services experience is required
Strong commercial acumen
Working knowledge of modern measurement approaches including incrementality testing, media mix modeling, and multi-touch attribution
Comfort with AI-powered workflows
Cross-channel fluency across paid social, search, programmatic, CTV and online video, audio, and content partnerships
Experience managing multi-million-dollar media budgets and media vendor relationships
Fluency with media research and planning tools
Experience supervising and developing junior team members
Excellent presentation and storytelling skills
Bachelor's degree in advertising, marketing, business, or a related field, or equivalent experience

Nice to have

Asset or wealth management experience
Experience reaching financial advisors and institutional audiences
Experience with demand generation, account-based marketing, and intent data platforms
Familiarity with marketing automation and CRM platforms
Experience building or using AI assistants, agents, or automations within media planning and reporting workflows

About the company

Prophet is an equal opportunity employer committed to building a team that represents a variety of backgrounds, perspectives, and skills.