Senior Media Director

Atlanta, Georgia, United States, Austin, Texas, United States, Chicago, Illinois, United States, San Francisco, California, United States. Posted 18 days ago

The role

You will lead integrated media strategy and planning for B2B and consumer clients, focusing on financial services. This player-coach role involves setting direction, building plans, running analysis, and mentoring a team.

What you will do

Serve as the senior media voice on accounts and lead status meetings
Build long-term relationships with senior clients as a trusted advisor
Translate client business objectives into media strategies and budget allocations
Develop integrated full-funnel media plans across paid, owned, and earned channels
Lead audience strategy, segmentation, and journey development
Build scenario plans and forecasts for business impact
Use AI-powered tools across the planning workflow
Define measurement frameworks connecting media investment to business results
Supervise, mentor, and develop media directors, supervisors, and planners
Manage media budgets, billing forecasts, vendor relationships, and profitability

Required qualifications

10+ years of media strategy and planning experience, primarily in an agency environment
Financial services experience is required
Strong commercial acumen
A player-coach mindset
Working knowledge of modern measurement approaches including incrementality testing, media mix modeling, and multi-touch attribution
Cross-channel fluency across paid social, search, programmatic, CTV and online video, audio, and content partnerships
Experience managing multi-million-dollar media budgets and leading and developing teams
Comfort with AI-powered workflows
Excellent presentation and storytelling skills
Bachelor's degree in advertising, marketing, business, or a related field, or equivalent experience

Nice to have

asset or wealth management experience
experience reaching financial advisors and institutional audiences
experience growing client relationships or supporting new business
familiarity with ABM, intent data (e.g., 6sense, Bombora), and CRM platforms (e.g., Salesforce, Marketo)

About the company

Prophet is an equal opportunity employer committed to building a team that represents a variety of backgrounds, perspectives, and skills.