Director, Brand Marketing and Operations

The role

This person will lead brand marketing and operations for the Media, Brand and Product team. They will define audience segments, lead go-to-market plans, and design team planning cadences and budget tracking.

What you will do

• Define and maintain priority audience segments
• Map the audience journey for priority audiences
• Run audience research and turn findings into briefs
• Build and shepherd the annual Media, Brand and Product brand plan
• Lead integrated go-to-market plans for launches and campaigns
• Build cross-functional marketing plans
• Manage the Praxis brand day to day and maintain guidelines
• Develop and manage placements with platform partners
• Set growth targets and track them across channels
• Design and run team operating cadences and budget tracking

Required qualifications

• At least ten years of experience
• Fluent in growth and performance marketing
• Ability to build plans, cadences, and scorecards for creative teams
• Proficiency in Airtable, Asasana, Notion, Slack, Figma, Canva, and Google Workspace
• Experience with CRM, email, and analytics platforms
• Affirm The Apostles’ Creed

Nice to have

• Experience with launches built from zero
• Track record of campaigns that grew audiences or participation
• Experience defining audience segments and customer journeys
• Experience managing a brand across multiple teams or programs
• Experience running growth and performance marketing programs
• Experience marketing through institutional or platform partners
• Experience building and running operating cadences or marketing operations
• Experience working across creative, product, and program teams

Benefits

• Fully paid health insurance for families
• 5% matching 401k
• Flexible vacation policy
• All travel expenses covered by Praxis

Before you apply

• All Praxis staff and program participants are asked to affirm The Apostles' Creed
• Candidates should demonstrate alignment with the Lausanne Covenant and the Cape Town Commitment

About the company

Praxis is a $15M+/year nonprofit that supports and equips Christian entrepreneurs. The team is NY-centric and works to advance the redemptive imagination of founders, funders, and innovators motivated by faith.