Digital Marketing Strategist

The role

The Director, Digital Marketing Strategist will lead the digital marketing strategy and operating model for the DEE and Movement Disorder portfolios. This leader will connect brand priorities with digital media, CRM, and marketing technology to create a consistent digital experience.

What you will do

• Lead the portfolio digital marketing strategy and channel roadmap
• Partner with functional marketing leaders to translate brand strategy into digital priorities
• Establish the digital operating model across the portfolio
• Drive cross-functional prioritization and execution between commercial strategy and digital teams
• Coordinate with Commercial Excellence Engineers, Digital/IT, and agency partners
• Define and advance the digital capability roadmap
• Establish measurement and performance expectations for digital marketing
• Build scalable standards and best practices across brands and audiences
• Lead through influence across a highly matrixed organization

Required qualifications

• Bachelor’s degree
• Significant experience leading digital marketing strategy within pharmaceutical, biotechnology, healthcare, or another highly regulated environment
• Demonstrated experience developing portfolio-level digital strategies and translating them into channel roadmaps, investment priorities, and execution plans
• Deep understanding of digital marketing ecosystems, including websites, digital media, CRM, marketing technology, data, analytics, and agency models
• Experience partnering effectively with business, technology, commercial operations, and external agency teams
• Strong strategic and operational leadership skills
• Proven ability to lead through influence and align senior stakeholders
• Strong commercial judgment and customer orientation
• Demonstrated ability to build processes, capabilities, and teams in a rapidly evolving environment
• Exceptional communication skills
• Entrepreneurial mindset, high ownership, and comfort operating with ambiguity and urgency
• Regular use of a computer, devices or other office equipment, clear communication, and occasional movement

Nice to have

• Advanced degree in marketing, business, technology, or a related field
• Experience in CNS, rare disease and large market

Benefits

• 99% of the premium paid for medical, dental and vision plans
• Company-paid life insurance
• AD&D
• Disability benefits
• Voluntary plans to personalize coverage
• Dollar-for-dollar 401(k) match up to 6%
• Long-term stock incentives
• ESPP
• Discretionary quarterly bonus
• Extremely flexible wellness benefit
• Generous PTO
• Paid holidays and company-wide shutdowns

About the company

Praxis Precision Medicines is a clinical-stage biopharmaceutical company translating genetic insights into the development of therapies for central nervous system disorders. The company focuses on developing high impact medicines for patients and families affected by complex brain disorders.