Patient Marketing Lead - Movement Disorders

The role

The Patient Marketing Lead will own the patient marketing strategy for ulixacaltamide in essential tremor. This role involves translating patient and caregiver insights into relevant experiences and leading messaging and activation across cross-functional teams.

What you will do

• Own and evolve the patient marketing strategy for ulixacaltamide
• Turn patient and caregiver insights into strategic decisions
• Lead the strategy and development of patient-facing campaigns, materials, and experiences
• Align commercial and cross-functional partners around an integrated patient experience
• Direct external agency partners and cross-functional teams
• Define success measures and use research and performance data to assess impact
• Lead the development of the patient brand from the ground up
• Manage the patient marketing budget

Required qualifications

• Bachelor’s degree
• Experience in biopharmaceutical or pharmaceutical marketing
• Experience in patient marketing, patient engagement, or consumer-facing healthcare marketing
• Success setting and executing patient marketing strategy grounded in patient insights and the patient journey
• Experience leading the development of patient-facing communications, campaigns, educational materials, or engagement initiatives through review and approval in a regulated healthcare environment
• Understanding of patient segmentation, journey mapping, messaging, omnichannel campaign development, and marketing measurement
• Ability to influence and align senior stakeholders
• Agency leadership, budget management, and program management skills
• Exceptional communication skills
• Entrepreneurial, hands-on leadership approach
• High level of ownership, strategic judgment, organization, and accountability

Nice to have

• Advanced degree in business, marketing, life sciences, public health, communications, or a related field
• Experience leading a brand workstream or major initiative
• Experience in CNS, neurology, movement disorders, essential tremor, or another specialty disease area

Benefits

• 99% of the premium paid for medical, dental and vision plans
• Company-paid life insurance
• AD&D
• Disability benefits
• Voluntary plans to personalize coverage
• Dollar-for-dollar 401(k) match up to 6%
• Long-term stock incentives
• ESPP
• Discretionary quarterly bonus
• Flexible wellness benefit
• Generous PTO
• Paid holidays and company-wide shutdowns

About the company

Praxis Precision Medicines is a clinical-stage biopharmaceutical company translating genetic insights into the development of therapies for central nervous system disorders. The company focuses on developing high impact medicines for patients and families affected by complex brain disorders.