Director, Integrated Marketing

The role

The Director, Integrated Marketing will drive integrated marketing strategy by connecting thought leadership, digital activation, demand generation, and sales enablement. This person will lead multichannel campaigns and use data and AI to improve marketing effectiveness and business impact.

What you will do

• Lead integrated campaigns aligned with growth priorities and target audiences
• Align thought leadership strategy and editorial plan with marketing and practice teams
• Turn expert insight into articles, reports, white papers, webinars, and other assets
• Direct digital strategies across website, email, social media, search, paid media, and marketing automation
• Connect conference and event marketing to campaigns
• Partner with commercial leaders and sales on account-based programs and client engagement
• Maintain consistent brand storytelling and editorial quality
• Execute paid and earned media strategies to increase brand visibility
• Design and lead segmentation and targeting of priority clients
• Utilize AI tools to orchestrate new workflows

Required qualifications

• 8 or more years in integrated marketing, digital marketing, content strategy, or related roles
• Bachelor's degree or equivalent combination of education and relevant professional experience
• Proven ability to design and lead multichannel campaigns and thought leadership programs
• Strong marketing and communications skills
• Ability to translate complex subject matter into compelling client-facing narratives
• Hands-on understanding of email, social, SEO, paid media, websites, marketing automation, and audience journeys
• Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams
• Comfort with campaign analytics, lead generation, and commercial funnel reporting
• Hubspot
• Salesforce
• Digital marketing tools such as Demand Base
• Account Based Marketing Program Experience

Nice to have

• HubSpot and Salesforce experience preferred

Benefits

• Discretionary annual bonus
• Health insurance
• Retirement savings benefits
• Life insurance
• Disability benefits
• Parental leave
• Paid time off for sick leave and vacation

Before you apply

• Candidates must be legally authorized to work in the country of employment without employer sponsorship

About the company

Precision AQ is seeking a strategic marketer to drive integrated marketing strategy. Precision Medicine Group is an Equal Opportunity Employer.