Manager, CRM Marketing

Atlanta, GA preferred, Remote; New York, NY, USA. Posted a month ago

The role

This person will oversee a CRM strategy team to plan, create and implement complex CRM campaigns. They will develop customer journeys and manage customer segmentation to improve engagement, retention, and loyalty.

What you will do

Oversee a CRM strategy team to plan, create and implement complex CRM campaigns
Develop and optimize customer journeys
Establish the optimal channel mix and communication cadence
Design and own customer segmentation creation and management
Orchestrate cross-channel personalization and cohesivity
Oversee A/B testing and experimentation roadmap
Stay informed about industry trends and competitor activities
Oversee relationships with cross-functional teams
Own and manage the CRM calendar and campaign schedules
Monitor and analyze campaign metrics

Required qualifications

Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles
Strong understanding of email/in-app/push marketing best practices and copywriting skills
Ability to analyze data and metrics to drive actionable insights and optimize campaign performance
Organized and detail oriented
Proven track record of managing stakeholders, multiple projects and deadlines in a fast-paced environment
Excellent communication, collaboration, and problem-solving skills

Nice to have

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field
Proficiency in CRM platforms such as Braze, Moveable Ink or similar tools
Experience in the Daily Fantasy Sports or gaming industry

Benefits

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO
16-week paid parental leave
disability benefits
Workplace flexibility and modern work schedules
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews

Before you apply

You must be authorized to work for any employer in the U.S.
Unable to sponsor or take over sponsorship of an employment Visa

About the company

PrizePicks is a leading platform for Daily Fantasy Sports covering various sports leagues. It is a fast-growing sports company in North America with over 550 employees.