Lifecycle Marketing Specialist

Atlanta, GA preferred, Remote; New York, NY, USA. Posted a month ago

The role

The Lifecycle Marketing Specialist will build and own the customer lifecycle strategy for a new product line. This role involves driving repurchase and retention through organic lifecycle communications.

What you will do

Own the end-to-end lifecycle strategy for a newly launched product line.
Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders.
Partner with analytics to monitor a key guardrail metric and maintain ROI/attribution methodology.
Represent Lifecycle Marketing on the product's cross-functional team.
Coordinate with other lifecycle domains to ensure a consistent customer experience.
Work with lifecycle analysts to define and extend customer segmentation.
Participate in shared quarterly tentpole campaign planning.

Required qualifications

Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.
Strong understanding of email/in-app/push marketing best practices and copywriting skills.
Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch.
Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
Organized and detail-oriented.
Excellent communication, collaboration, and problem-solving skills.

Nice to have

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field
Proficiency in CRM platforms such as Braze, Optimove, or similar tools
Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products

Benefits

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO
16-week paid parental leave
Disability benefits
Workplace flexibility and modern work schedules
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews

Before you apply

You must be authorized to work for any employer in the U.S.
Unable to sponsor or take over sponsorship of an employment Visa at this time.

About the company

PrizePicks is a leading platform for Daily Fantasy Sports covering leagues like the NFL, NBA, and Esports. It is a fast-growing sports company in North America.