Regional Marketing ManagerIPBS

The role

You will own the marketing roadmap for IPBS, translating global commercial goals into culturally fluent campaigns. You will drive qualified acquisition, increase trader LTV, and manage regional brand presence through digital and offline channels.

What you will do

• Own the annual IPBS marketing roadmap aligned to global KPIs.
• Run market intelligence on local competitors and trader behaviour.
• Localise creative, messaging, landing pages and promotional offers.
• Design and lead 360 regional campaigns across digital, organic, creator, PR, and offline events.
• Build quarterly GTM plans with channel mix and budget allocation.
• Partner with Product on regionally-relevant features and bonus mechanics.
• Lead regional acquisition via PPC, Paid Social, Programmatic and ASO.
• Analyse the funnel from registration to second deposit to reduce drop-off.
• Design lifecycle campaigns and reactivation flows for retention.
• Manage external media agencies, PR firms, creative shops and freelance localisers.

Required qualifications

• 4–7 years in performance/brand marketing.
• At least 2 years owning a region or country P&L.
• Deep familiarity with at least two IPBS markets.
• India exposure is non-negotiable.
• Track record running paid acquisition at scale across Meta, Google, programmatic and creator/KOL channels.
• Working knowledge of crypto, forex, CFDs or another regulated financial vertical.
• Fluent English.
• At least one of: Hindi, Urdu, Bengali, Tamil or Sinhala.
• Demonstrable AI-in-workflow examples.

Nice to have

• Pakistan, Bangladesh or Sri Lanka exposure strongly preferred.
• Existing relationships with IPBS trading KOLs, financial media or expo organisers.
• Experience working alongside an affiliate/IB programme, not just B2C performance.
• SEO, lifecycle/CRM marketing, or community-building (Telegram, Discord, WhatsApp) chops.
• Experience navigating local advertising restrictions on crypto or leveraged products.

About the company

PrimeXBT is in the multi-asset crypto and CFD trading industry.