Demand Generation Lead (Paid Ads)

The role

You will own Pump's paid acquisition: plan, launch and optimize campaigns across search, social and other B2B channels to turn ad spend into qualified pipeline. You will manage the paid budget against targets for CAC, pipeline and return on spend.

What you will do

• Plan, launch and optimize campaigns across Google, LinkedIn, Meta, Reddit and other B2B channels.
• Own the paid budget with clear targets for CAC, pipeline and return on spend.
• Build landing pages and run A/B tests on audiences, creative and offers with design and content.
• Set up and maintain tracking, attribution and conversion reporting with GTM engineering.
• Report weekly on performance and recommend where to shift budget.

Required qualifications

• 3 to 6 years managing paid acquisition, ideally for B2B SaaS.
• Has managed a meaningful monthly budget and can show pipeline results.
• Hands-on with Google Ads, LinkedIn Campaign Manager, GA4 and HubSpot.
• Strong analytical skills; comfortable in spreadsheets and dashboards.
• Ability to thrive in a fast-paced, constantly evolving environment.
• Available to work 5 days a week onsite in the San Francisco office.

Nice to have

• Experience marketing to technical buyers such as engineers, DevOps and platform teams.
• Experience with ABM platforms or account-level retargeting.

Benefits

• Competitive compensation plus equity
• Comprehensive medical and dental coverage
• 401(k) plan
• 13 days of accrued PTO
• 9 sick days
• All 11 federal holidays
• Company-wide winter break from December 24 through January 1
• Free lunch at the office
• Free access to the building gym
• Annual company-paid retreats
• Developmental bonuses for professional development tied to cloud and related fields

About the company

Pump is a fast-growing company with a team that values ownership and shaping its culture and values.