Purestorage
Global Lead, Resale Route-to-Market Program & Strategy
Santa Clara, California. Posted 10 days ago
The role
You will define and evolve the global Reseller Route-to-Market strategy and long-term vision. This involves designing program structures, incentive models, and economic models to drive partner behaviors.
What you will do
- Define and evolve the 3-year vision and strategy for the global reseller RTM program
- Design and refine program structure including tiers, requirements, and benefits
- Conduct competitive analysis to ensure program differentiation
- Develop and optimize program incentive models including rewards, rebates, and joint investments
- Define Joint Investment MOU strategy
- Define the economic model that drives reseller behavior
- Identify and promote solution and service opportunities within the program
- Establish program compliance and exception policies
- Define success criteria, metrics, and KPIs
- Gather and synthesize feedback from partners, PAMs, and PSMs
Required qualifications
- 10+ years of experience in partner programs, channel strategy, or go-to-market roles within a technology company
- Proven experience designing and evolving reseller or channel programs that drive measurable business outcomes
- Strong understanding of reseller business models, including pricing, discounting, incentives, and services
- Experience building and optimizing incentive structures (rebates, rewards, AGPs) with clear ROI outcomes
- Demonstrated ability to define long-term strategy and translate it into actionable program design
- Strong analytical skills with the ability to evaluate program performance and make data-driven decisions
- Experience conducting competitive analysis and translating insights into differentiated program strategy
- Ability to influence cross-functional stakeholders and drive alignment across Sales, Finance, Operations, and Enablement
- Strong communication skills with the ability to clearly articulate program strategy and requirements
- Experience working closely with field teams (PAMs/PSMs) and incorporating feedback into program design
- Ability to operate effectively in a fast-paced, evolving environment with competing priorities
Benefits
- Flexible time off
- Wellness resources
- Company-sponsored team events
About the company
Everpure (NYSE: P) has evolved from storage pioneer to data platform. The company's strategic agenda spans hyperscalers, AI labs, the AI hardware supply chain, data platform providers, and the broader AI ecosystem.