Field Marketing Manager - Sports Marketing

The role

This role oversees scaled event activations and third-party events in America. You will lead event strategies to create opportunities, drive deal acceleration, and grow revenue.

What you will do

• Lead the development and execution of event strategies to drive revenue growth.
• Design unique 1:few and 1:many activations and events.
• Collaborate with field marketers and sales teams to implement marketing programs.
• Create and execute follow-up strategies for campaigns and events.
• Manage logistics for virtual and in-person events including roundtables, workshops, and dinners.
• Assess program effectiveness through quantitative metrics with Marketing and Revenue Operations.
• Manage invoicing and accounting processes for events.
• Provide onsite support for key events in selected regions.

Required qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in event strategy execution in B2B SaaS.
• Proven track record of tying event and activation efforts directly to revenue outcomes.
• Strong collaborator with an ability to communicate effectively across teams.
• Exceptional attention to detail and a strong focus on execution.
• Ability and willingness to travel up to 25% of each month.

Nice to have

• Experience with event management software and tools, such as Marketo, Salesforce, Asana, and Qualtrics
• Excellent copywriting skills for promotional materials, invitations, and other event-related communications

Benefits

• Vibrant work environment
• Team-building activities
• Company-wide celebrations
• Competitive health coverage
• Wellness stipends

About the company

Qualtrics creates software used by brands to deliver frontline experiences, build high-performing teams, and design products. They are the creators and stewards of the Experience Management category serving over 18K clients globally.