Senior Analyst, Demand Generation - Paid Social

The role

You will build, launch, and optimize global campaigns across paid social and programmatic platforms. You will manage account-based audiences, budget pacing, and campaign testing to drive full-funnel growth.

What you will do

• Build, launch, and optimize global campaigns across paid social and programmatic platforms
• Onboard and manage account-based audiences
• Maintain clean suppression and exclusion architectures
• Manage daily pacing and in-flight budget allocations
• Forecast spend and recommend reallocations
• Design, execute, and report on test plans for assigned programs
• Partner with demand generation, marketing operations, sales development, and creative teams

Required qualifications

• 4–6 years of hands-on paid media experience
• Majority of experience in B2B
• Personal experience building and optimizing campaigns in both paid social and programmatic platforms
• Practical experience with campaign architecture, tracking, conversion configuration, and UTM discipline
• Working knowledge of CRMs (Salesforce/Marketo), web analytics, and BI tools
• Demonstrated understanding of top-, mid-, and bottom-of-funnel audience strategies
• Demonstrated understanding of account-based advertising platforms and intent data

Benefits

• QMentorship Program matches you with a mentor inside Qualtrics
• QGroup Communities including MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development

About the company

Qualtrics is an Experience Management company serving over 18K clients globally. They create software used by brands to deliver frontline experiences, build teams, and design products.