Senior Analyst, Digital Marketing - Email Marketing

The role

The Email Marketing Manager will build email segments, execute deployment processes, and manage end-to-end campaign workflows. This role involves using data to guide email journeys and collaborating with global partners to optimize email programs.

What you will do

• Manage the email campaign request workflow via Asana
• Review builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo
• Perform QA on subject lines, pre-header text, CTAs, and structural compliance
• Build and refine target audiences using lead-specific fields and account-specific intent data
• Consult with Demand Gen and Field Marketing to recommend email frameworks
• Execute A/B tests and implement dynamic content
• Analyze and report on core performance metrics

Required qualifications

• Minimum 3 years of hands-on email marketing experience
• Strong project management skills
• Exceptional attention to detail
• Understanding of how complex data informs audience segmentation and marketing influence
• Strong analytical skills
• Experience working within a matrixed organization
• Deep experience scheduling and launching emails in Marketo
• Proficiency with ecosystem tools like Knak, Litmus, and Opensense
• Bachelor’s or master’s degree

Nice to have

• Marketo preferable
• Marketo Certification a plus

About the company

Qualtrics is the creator and steward of the Experience Management category serving over 18K clients globally. The company employs over 5,000 people across the globe.