Senior Analyst, Digital Marketing - Email Marketing

The role

The Email Marketing Manager will build email segments, execute deployment processes, and manage end-to-end campaign workflows. This role involves using data to guide email journeys and collaborating with global partners to optimize email programs.

What you will do

• Manage the email campaign request workflow via Asana.
• Review builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.
• Perform QA on subject lines, pre-header text, CTAs, and structural compliance.
• Build and refine target audiences using lead-specific fields and account-specific intent data.
• Consult with Demand Gen and Field Marketing to recommend email frameworks.
• Execute A/B tests and implement dynamic content.
• Analyze and report on core performance metrics like open rates, CTR, and conversions.
• Project manage campaign requests to ensure timely delivery and SLA adherence.
• Partner with Marketing Operations to translate strategies into database segments.
• Collaborate with the global email strategy lead to test new concepts.

Required qualifications

• Minimum 3 years of hands-on email marketing experience.
• Strong project management skills.
• Exceptional attention to detail.
• Understanding of how complex data (Salesforce, Marketo, intent data) informs audience segmentation and marketing influence.
• Strong analytical skills with experience translating metrics into actionable recommendations.
• Experience working within a matrixed organization.
• Deep experience scheduling and launching emails in Marketo.
• Proficiency with ecosystem tools like Knak, Litmus, and Opensense.
• Bachelor’s or master’s degree.

Nice to have

• Marketo preferable
• Marketo Certification a plus

Benefits

• Medical
• Dental
• Vision
• Life and disability
• 401(k) with match
• Paid time off
• Wellness reimbursement
• Mental health benefits

About the company

Qualtrics creates software used by brands to deliver frontline experiences, build teams, and design products. They are the creators and stewards of the Experience Management category serving over 18K clients globally.