Senior CRM Lifecycle + Journeys Manager

Germany - Berlin; London, England, United Kingdom; Spain - Madrid. Posted a month ago

The role

The Senior Manager, CRM Lifecycle + Journeys owns every triggered flow in the customer journey across email, SMS, push, and in-app for UK, Germany, and France. You will build the automation engine for the retention programme and work in Iterable and the CDP.

What you will do

Build, launch, and own every triggered lifecycle flow for UK, DE, and FR
Partner with MarTech to ship AI agents and tooling
Partner with the Data team to run the triggered-flow testing roadmap
Build channel-cost decision logic across email, SMS, push, and in-app
Recover signal lost from fingerprinting and consent restrictions in UK/EU
Stand up and run the localisation pipeline with freelance copywriters
Partner with tech team to maintain CDP quality

Required qualifications

6+ years lifecycle/CRM marketing in DTC or ecommerce
At least 3 years owning automated/triggered flows end to end
Hands-on with Iterable, Braze, Klaviyo, or SFMC
Hands-on with a CDP such as Segment, mParticle, Hightouch, or Census
Has built or deployed AI agents or LLM workflows in a marketing context
SQL proficient
A/B testing rigour
Working knowledge of UK/EU privacy law (GDPR, PECR) and consent management
Detail-oriented

Nice to have

Multi-market lifecycle experience (UK + DE or FR)
Fashion or home goods background
App-native lifecycle experience
Fluency in DE or FR

About the company

Quince is a destination for builders, creators, innovators, and operators. They use a manufacturer-to-consumer (M2C) model to deliver high quality essentials for low prices.