Senior SEO Manager, EU/UK

Germany - Berlin; Spain - Madrid; United Kingdom. Posted a month ago

The role

You will own the organic strategy for European markets across traditional search and generative engines. You will build the European playbook by translating global technical standards into local strategies. You will work with storefront, copywriting, merchandising, growth marketing, engineering, and data teams.

What you will do

Own the UK/EU SEO & AEO strategy.
Build and maintain a market-level roadmap.
Partner with the global SEO team to apply technical standards.
Drive answer engine optimisation across Europe.
Make localisation a search advantage through keyword and demand research.
Own international search architecture in-market.
Shape the storefront with merchandising and site merch.
Work with growth marketing to manage organic and paid overlap.
Own SEO/AEO readiness for new market launches.
Measure, report and build the case for investment.

Required qualifications

5+ years in SEO, ideally in ecommerce, retail or consumer brands.
Demonstrable experience running SEO across more than one country or language.
Strong working knowledge of technical SEO: crawl and indexation, site architecture, structured data, page performance.
Content-led SEO experience: keyword and demand research, content strategy, briefing writers, and building category and editorial content.
Practical exposure to AEO — structured data, entity management, and AI-driven discovery.
Comfortable in the data: Google Search Console, GA4, and the standard SEO toolset (Ahrefs, Semrush, Screaming Frog or similar).
Excellent communicator in English.
Effective working asynchronously with a headquarters team in another time zone.
A bias for shipping.

Nice to have

Working proficiency in a second language (e.g. German, French, or Spanish).
Experience launching ecommerce storefronts in new countries.
Familiarity with headless CMS and search stacks (e.g. Contentful, Algolia) and translation management platforms (e.g. Smartling).
Experience using AI-assisted tooling to produce or optimise content, metadata and structured data at scale.
Apparel, home or lifestyle retail experience in the European market.

About the company

Quince is a destination for builders, creators, innovators, and operators. They use a manufacturer-to-consumer (M2C) model to deliver high quality essentials for low prices.