Quince
Director, Global Social Media
San Francisco, California, United States. Posted 2 months ago
The role
The Director of Global Social Media will own the vision, strategy, and team for organic social channels. This person will treat organic social as a performance function and manage the operating cadence across multiple platforms.
What you will do
- Own the organic social strategy, vision, and channel architecture across multiple platforms
- Lead, develop, and scale a team spanning social media management, content creation, and coordination
- Own the weekly social business review and report performance to executive stakeholders
- Build and operate a test-and-learn engine to identify platform performance
- Scale the short-form video engine and raise engagement across every platform
- Set the content strategy across storytelling, education, and entertainment
- Partner with Brand and Communications to ensure social expresses the company narrative
- Partner with the Community function on UGC, engagement strategy, and community-led content
- Own the social measurement and tooling stack
- Build proactive content operations for shoots, events, and office moments
Required qualifications
- 10-12+ years in social media
- At least 3 years leading and developing teams
- Proven track record of scaling organic social for a high-growth consumer brand
- Deep fluency in social analytics and attribution
- Expertise in short-form video strategy and platform-native content across TikTok, Instagram Reels, and YouTube Shorts
- Strong point of view on what makes content perform
- Experience operating within a disciplined brand voice and narrative framework
- Experience with social measurement and tooling stacks such as Dash Social or comparable platforms
- Player-coach mentality
- Willingness to travel as needed for shoots, events, and content capture
Benefits
- Bonus and equity may also be provided for eligible roles
Before you apply
- Employment is contingent upon successful completion of a background check
About the company
Quince is a destination for builders, creators, innovators, and operators. The company uses a manufacturer-to-consumer model to deliver high quality essentials for low prices.