Manager, CRM Category Expansion

The role

The Manager, CRM Category Expansion owns the scheduled brand campaign calendar across email, SMS, push, and in-app for the UK, Germany, and France. This role involves managing the end-to-end process from briefing and product selection to building, QA'ing, and shipping sends to introduce customers to the full product range.

What you will do

• Own the UK/EU campaign calendar end-to-end across email, SMS, push, and in-app
• Brief and coordinate campaigns with Merchandising, Design, Copy, and US Marketing
• Own audience segmentation, frequency caps, and suppression/consent logic
• Build and maintain the production engine including modular templates and dynamic product feeds
• Partner with Tech and Data to improve communications and run testing programmes
• Own deliverability and list health across three markets
• Turn results into monthly insights and new campaign ideas
• Report weekly on performance metrics

Required qualifications

• 5+ years CRM/email marketing in DTC/ecommerce
• 3+ years running a full campaign calendar end-to-end
• Hands-on with Iterable (or Braze/Klaviyo/SFMC)
• Experience with multi-market campaign builds with dynamic content and personalization
• Experience delivering SMS, push, and in-app campaigns
• HTML/CSS knowledge to brief and QA email builds
• Segmentation and deliverability fluency
• Ability to read Postmaster Tools
• SQL working knowledge to self-serve audience/results checks in Looker
• A/B testing and incrementality rigor
• Using AI in daily workflows
• Working knowledge of UK/EU marketing regulations (GDPR, PECR, German/French requirements)

Benefits

• Part of a mission-driven team reshaping retail

Before you apply

• Employment is contingent upon successful completion of a background check

About the company

Quince is a destination for builders, creators, innovators, and operators. They use a manufacturer-to-consumer (M2C) model to deliver high quality essentials for low prices.