Digital Marketing Manager

The role

You will execute digital marketing, account-based marketing, webinars, nurture, and demand generation programs. You will work with the Head of Demand Generation to launch and scale campaigns that generate pipeline.

What you will do

• Architect, design, create, and implement Account Based Marketing strategy and program
• Generate personalized nurture programs and sequences for inbound MQLs and outbound leads
• Create curated targets for individuals within specific target accounts
• Develop programs for nurturing cold leads, stalled opportunities, and cold opportunities
• Develop lead scoring strategy for CRM (Hubspot)
• Repurpose, rewrite, and retarget content
• Lead webinar programs including securing presenters and moderating
• Translate product marketing content into campaign assets
• Support execution of account-based marketing campaigns
• Work with Demand Generation, Product Marketing, and Sales teams

Required qualifications

• 2–5 years of experience in digital marketing, demand generation, or campaign execution
• Proven hands-on experience managing campaigns across multiple digital channels
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Strong execution skills with attention to detail
• Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
• Understanding of marketing funnels, lead generation, and conversion optimization
• Strong written and verbal communication skills
• Ability to thrive in a fast-paced, execution-driven environment
• Bachelor’s degree in marketing, business, or related field

Nice to have

• B2B tech preferred
• Experience with AI-driven marketing tools and campaign optimization
• Exposure to account-based marketing (ABM)
• Experience working with paid media budgets and/or agencies
• Familiarity with cybersecurity or enterprise SaaS markets
• Experience in Cloud Security, DevSecOps, Application Security, Software Supply Chain Security, or containerization technologies such as Docker and Kubernetes
• Candidates located in or willing to work in the San Francisco Bay Area

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Flexible PTO
• Flexible remote/hybrid work environment
• Opportunity to work with cutting-edge cloud-native and cybersecurity technologies

About the company

RapidFort is at the intersection of Cybersecurity and AI. It is a leader in Software Supply Chain Security, delivering a vulnerability management platform to secure and optimize containerized applications.