Digital Marketing Manager

The role

You will execute digital marketing, account-based marketing, webinars, nurture, and demand generation programs. You will work with the Head of Demand Generation to build, launch, optimize, and scale campaigns that generate pipeline.

What you will do

• Architect, design, create, and implement Account Based Marketing strategy and programs
• Generate personalized nurture programs and sequences for inbound MQLs and outbound leads
• Create curated targets for individuals within specific target accounts
• Develop programs for nurturing cold leads, stalled opportunities, and cold opportunities
• Develop BDR content, emails, scripts, snippets, and call strategies
• Develop lead scoring strategy for HubSpot
• Repurpose, rewrite, and retarget content
• Lead webinar programs including securing presenters and moderating
• Translate product marketing content into campaign assets
• Work with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns

Required qualifications

• 7–10 years of experience in digital marketing, demand generation, or campaign execution
• Proven hands-on experience managing campaigns across multiple digital channels
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
• Understanding of marketing funnels, lead generation, and conversion optimization
• Strong written and verbal communication skills
• Ability to thrive in a fast-paced, execution-driven environment
• Bachelor’s degree in marketing, business, or related field

Nice to have

• B2B tech preferred
• Experience with AI-driven marketing tools and campaign optimization
• Exposure to account-based marketing (ABM)
• Experience working with paid media budgets and/or agencies
• Familiarity with cybersecurity or enterprise SaaS markets

Benefits

• Comprehensive health benefits, including medical, dental, and vision coverage
• Paid time off and company holidays
• 401(k) retirement plan

Before you apply

• U.S. citizenship is required

About the company

RapidFort is at the intersection of Cybersecurity and AI. It is a leader in Software Supply Chain Security, delivering a vulnerability management platform to secure and optimize containerized applications.