Channel & Partner Marketing Manager

The role

The Channel & Partner Marketing Manager will build and execute the marketing engine for the partner ecosystem. This role involves developing joint go-to-market programs, managing MDF, and creating partner enablement content to drive partner-sourced and partner-influenced pipeline.

What you will do

• Build and execute channel and partner marketing strategy focused on pipeline and revenue
• Develop integrated campaigns to, with, and through partners
• Work with Sales and Partnerships to identify strategic partners and target accounts
• Develop account-based partner campaigns for enterprise and Public Sector opportunities
• Develop joint GTM plans with VARs, resellers, distributors, and other partners
• Build repeatable co-marketing campaigns across digital, email, ABM, content, and events
• Create joint value propositions for partner technologies and services
• Develop partner campaign kits, messaging, and sales tools
• Own and manage MDF and co-marketing investments
• Plan and execute joint webinars, workshops, and field programs

Required qualifications

• 5+ years of direct channel, partner, alliance, or ecosystem marketing experience
• Currently performing a substantially similar channel or partner marketing role
• Demonstrated experience marketing to, with, and through partners
• Experience working directly with VARs, resellers, distributors, systems integrators, technology alliances, cloud partners, MSPs/MSSPs, or similar enterprise technology partners
• Proven experience building joint campaigns that generated measurable opportunities and pipeline
• Experience developing partner GTM plans, demand-generation campaigns, ABM programs, events, webinars, content, and enablement
• Experience managing MDF/co-marketing budgets and measuring ROI
• Strong understanding of B2B enterprise technology sales
• Experience working directly with Sales and partner/channel organizations
• Strong analytical skills and experience measuring marketing activity against pipeline and revenue
• Experience with Salesforce and marketing automation platforms such as HubSpot, Marketo, or equivalent
• Excellent written and verbal communication skills

Nice to have

• Current or recent cybersecurity channel/partner marketing experience
• Experience with cybersecurity, cloud security, DevSecOps, CNAPP, vulnerability management, container security, software supply chain security, or infrastructure software
• Established understanding of the cybersecurity reseller, distribution, SI, and technology-alliance ecosystem
• Experience working with U.S. Federal/Public Sector technology partners
• Familiarity with government-focused VARs, distributors, systems integrators, and technology partners supporting Federal and DoD customers
• Understanding of cloud-native technologies such as Docker, Kubernetes, containers, SBOMs, CVEs, vulnerability management, and software supply chain security
• Experience helping build or significantly scale a partner marketing function at a high-growth cybersecurity or enterprise technology company

Benefits

• Medical, dental, and vision benefits
• Paid time off and company holidays
• Remote-first work environment
• Flexible work arrangements
• Professional development and career growth opportunities

Before you apply

• U.S. citizenship required due to the nature of RapidFort's work supporting U.S. Department of Defense (DoD) and other federal customer engagements

About the company

RapidFort is redefining software supply chain security by helping organizations automatically reduce vulnerabilities and attack surface across containerized and cloud-native environments. The company works with commercial enterprises, U.S. government organizations, and Department of Defense customers.