Lead Communication Designer

Bengaluru. Posted a month ago

The role

The Lead Communication Designer will lead a creative team in the product marketing design pod. You will set creative direction for product marketing content, GTMs, feature launches, and advertising campaigns while building AI-driven workflows.

What you will do

Set creative direction for product marketing content, GTMs, feature launches, and advertising campaigns.
Own pod-level charters across products like Payment Gateway, Cross Border, POS, Engage, Cards, and RazorpayX.
Take part in Razorpay brand and ad campaigns and lead flagship moments.
Shape briefs with PMMs by challenging positioning and sharpening narratives.
Turn campaign wins into brand systems including visual languages and motion kits.
Push AI tools to produce brand-quality videos, campaigns, and product identities.
Build web experiences, tools, and automations with Claude and Gemini.
Decide which tools the studio adopts and document workflows.
Lead junior designers through sprint sheets, workload planning, and reviews.
Coach team members in art direction and AI.

Required qualifications

A design degree from NID or a similar design school.
Agency and in-house ATL or brand agency experience.
Experience in an in-house brand marketing team.
Experience working closely with PMMs, marketing managers, brand managers, and social media teams.
Experience leading junior designers, animators, and editors.
Art direction across Adobe Creative Suite and Figma.
Basic motion and editing skills.
6–8 years in communication design, art direction, or brand design.
A portfolio with strong art direction in campaigns and films.
Proven record of building or evolving a brand through campaign work.
Proficiency in graphics, motion, video, and landing pages.
Experience shipping production work with Midjourney, Nano Banana, Runway, Higgsfield, and Seedance and building automations with Claude or Gemini through APIs or MCPs.

Nice to have

Live-action or 3D product direction
B2B, fintech, or SaaS brand experience
Games, interactive, or experiential work
Sharing AI work publicly

About the company

Razorpay is a full-stack financial technology company that powers businesses to move, manage, and grow money. It is a fintech powerhouse with operations across India, Singapore, and Malaysia.