Razorpaysoftwareprivatelimited
Associate Manager, Growth Marketing
Bengaluru. Posted 2 days ago
The role
You will own end-to-end campaign setup, daily optimization and client reporting for Razorpay's advertising products. You will work across Razorpay Media Network, Meta and Google, and coordinate with sales, product and agency teams.
What you will do
- Own end-to-end campaign setup: brief intake, media planning, creative specs, trafficking and go-live
- Translate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures
- Monitor live campaigns daily and optimize bids, creatives, audiences and pacing
- Manage budget allocation across campaigns to meet KPIs
- Troubleshoot delivery issues with the publisher operations team
- Build and deliver weekly, mid-flight and end-of-campaign performance reports
- Present campaign results to advertiser and agency teams
- Set up and manage transaction graph-based audience segments on Meta and Google
- Maintain campaign trackers, dashboards and SOPs
- Flag risks such as budget overruns and delivery shortfalls early
Required qualifications
- Bachelor's degree in any discipline
- 3 to 6 years of experience in campaign management, ad operations or performance marketing
- Hands-on experience with programmatic ad stack, Meta Ads Manager and Google Ads
- Strong analytical ability with Excel or Sheets
- Experience with audience-based targeting strategies
- Familiarity with pixels, conversion events, UTM parameters and attribution models
- Excellent client-facing communication skills
- High ownership mentality managing multiple campaigns at once
Nice to have
- DV360 or programmatic experience
- Quantitative or business background
- Experience at a DSP, ad network, ecommerce publisher, UPI or quick commerce app
- Retail media, commerce media or fintech advertising experience
- BFSI advertiser experience (banks, credit cards, insurance, fintech)
About the company
Razorpay is a full-stack financial technology company that powers payments and money management for businesses in India, Singapore and Malaysia. It was founded in 2014 and has a team of 3000+.