Senior Manager, Growth Marketing - Organic Growth & Discovery

The role

You will lead organic growth strategy across SEO, AEO, ASO, and referral marketing. You will drive traffic and revenue by optimizing website content for search engines and AI models, improving app discoverability, and scaling referral programs.

What you will do

• Lead and execute on-page, off-site and technical SEO efforts
• Architect AEO strategy for visibility within next-generation search engines and AI models
• Drive organic App discoverability through iOS App Store ASO strategy
• Scale the referral marketing program through incentive structures and viral loops
• Partner with Site Merchandising, Product, Engineering and Marketing teams
• Build measurement frameworks for SEO, AEO, ASO and referral programs
• Monitor business health and analyze data to improve program performance

Required qualifications

• Bachelor’s Degree in Business, Marketing or related field
• 7+ years of hands-on experience in SEO, growth marketing or digital marketing
• Highly proficient with Search Engine Optimization (SEO) tools
• Experience partnering with Product Management, Engineering or UX/UI Design teams
• Proficient with Content Management Systems (CMS), such as Contentful
• Comfortable with Web Analytics tools
• Customer-focused, analytical and process-oriented
• Ability to communicate effectively with business, marketing, engineering and product teams

Nice to have

• Looker or Heap preferred

Benefits

• Paid Time Off, including vacation, paid bereavement, and family sick leave
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
• 401(k) match
• Exclusive employee subscription and rental discounts
• Universal Paid Parental Leave for both parents + flexible return to work program
• Paid Sabbatical after 5 years of continuous service
• Company-wide events and outings

About the company

Rent the Runway (RTR) is a circular fashion brand that offers a subscription, one-time rental or ownership of designer apparel and accessories. The company has been named to CNBC’s Disruptor 50 and Fast Company’s Most Innovative Companies list.