Copywriter

The role

You will translate brand strategy into language for brand campaigns, email, site, paid media, social, and promotional marketing. You will partner with designers, art directors, and other teams to develop concepts and maintain the brand voice.

What you will do

• Develop concepts and write copy across brand campaigns, editorial stories, email, site, paid media, social and promotional marketing.
• Partner with designers, art directors and fellow writers to develop ideas.
• Collaborate with CRM on emails covering designers, trends, occasions, product discovery and cultural moments.
• Write promotional and sale messaging.
• Create and adapt paid media copy.
• Bring RTR’s brand voice to life consistently.
• Partner with Marketing, Growth, Fashion, Merchandising, Styling and Product Design.
• Support key site experiences with customer-focused messaging.
• Present copy with a clear rationale, incorporate feedback and proofread work.
• Use new tools, including generative AI, to support exploration and efficiency.

Required qualifications

• 3+ years of experience in related brand copywriting roles in-house or agency side.
• Experience producing work for integrated marketing campaigns and/or working on creative from concept to launch.
• Strong understanding of marketing and content channels.
• A portfolio that showcases writing style and strategic thinking.
• Familiar with Figma.
• Proactivity, clear communicator and problem solver.
• Confident and collaborative creator.
• Exceptional initiative, attention to detail, and follow-through.
• Ability to thrive in a multifaceted, feedback-forward creative environment.
• Keep up to date with popular culture, trends, and fashion advertising creative work.
• Enthusiastic adopter of new technologies including generative AI.
• Committed to continuous improvement.

Nice to have

• experience in fashion, beauty or lifestyle

Benefits

• Paid Time Off including vacation, paid bereavement, and family sick leave
• Universal Paid Parental Leave for both parents + flexible return to work program
• Paid Sabbatical after 5 years of continuous service
• Exclusive employee subscription and rental discounts
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
• 401k match
• Company wide events and outings

About the company

Rent the Runway (RTR) is a circular fashion brand that offers designer apparel and accessories via subscription, one-time rental or ownership. The company has been named to CNBC’s Disruptor 50 and Fast Company’s Most Innovative Companies list.