Manager, Brand Marketing

The role

The Brand Marketing Manager will own campaign moments and community experiences to define how the brand shows up in culture. You will develop and execute 360 degree marketing campaigns and design tentpole events and community programming.

What you will do

• Translate strategic direction into tactical briefs for creative and channel teams.
• Develop marketing tools including campaign briefs, launch plans, and messaging frameworks.
• Serve as a key POC for the creative team on campaign strategy and messaging.
• Lead cross-functional campaign alignment with Growth, CRM, Social, Site, Fashion, and Product teams.
• Maintain brand integrity across all customer and community touchpoints.
• Design and own community and customer engagement strategy through event series and programming.
• Execute end-to-end event production including project plans, vendor management, and budgets.
• Lead post-campaign recaps by synthesizing performance data and creative learnings.
• Track brand health metrics and the competitive landscape.
• Use AI to accelerate performance analysis and automate reporting processes.

Required qualifications

• 4-6 years of brand marketing, campaign management, or marketing operations experience at a consumer, e-commerce, or direct-to-consumer brand
• Proven track record shipping multiple concurrent campaigns on time and on brand
• Omnichannel campaign expertise
• Proficient in Asana
• Comfortable with Figma, Google Analytics, and Looker
• Deep understanding of the women's fashion landscape, consumer trends, competitive dynamics, and evolving digital ecosystem

Nice to have

• Experience in fashion, retail, lifestyle, or DTC

Benefits

• Paid Time Off including vacation, paid bereavement, and family sick leave
• Universal Paid Parental Leave for both parents + flexible return to work program
• Paid Sabbatical after 5 years of continuous service
• Exclusive employee subscription and rental discounts
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
• 401k match
• Company wide events and outings
• Option to work remotely on Fridays

About the company

Rent the Runway (RTR) is a circular fashion brand that offers designer apparel and accessories via subscription, one-time rental, or ownership. The company has been named to CNBC’s Disruptor 50 five times in ten years.