General Manager, Subscription Business

The role

You will lead and accelerate the growth of the core membership business. You will have P&L responsibility and will set the vision, drive growth strategy, and execute a roadmap for the subscription service.

What you will do

• Own the P&L for the Subscription business including revenue, margin, and cost structure.
• Define and execute a strategy to scale membership.
• Drive new member acquisition across paid, organic, affiliate, and partner channels.
• Reduce churn and improve member lifetime value through lifecycle marketing and loyalty programs.
• Set the framework for membership pricing, promotional depth, and add-on revenue.
• Define and prioritize the subscription product roadmap in partnership with Product and Engineering.
• Partner with Buying, Site Merchandising, and Inventory teams to optimize assortment.
• Partner with Operations to ensure reliable shipping, returns, and reverse logistics.
• Lead a cross-functional team spanning product, engineering, merchandising, marketing, and operations.
• Build a culture of rapid experimentation and iteration.

Required qualifications

• 10+ years of experience in strategy, operations, product, or general management roles within e-commerce, subscription, retail, or consumer-facing businesses.
• Proven experience owning a subscription, membership, or consumer business line or P&L.
• Strong track record of driving growth and executing cross-functional initiatives.
• Experience with lifecycle marketing, CRM, growth marketing, or subscription retention strategies.
• Experience working closely with Product and Engineering teams.
• Highly analytical and data-driven.
• Excellent communication and stakeholder management skills.

Nice to have

• Experience in fashion/apparel
• Experience in digital merchandising
• Experience in membership programs
• Experience optimizing conversion funnels

Benefits

• Paid Time Off including vacation, paid bereavement, and family sick leave
• Universal Paid Parental Leave for both parents + flexible return to work program
• Paid Sabbatical after 5 years of continuous service
• Exclusive employee subscription and rental discounts
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
• 401k match
• Company wide events and outings
• Hybrid Work option to work remotely Fridays

About the company

Rent the Runway (RTR) is a circular fashion brand that offers a shared closet via subscription, one-time rental, or ownership. The company has been named to CNBC’s “Disruptor 50” five times in ten years.