Senior Manager, Integrated Marketing Strategy

The role

You will be the analytical and operational engine behind Corporate Marketing and Communications for Ren, Renaissance Charitable Foundation (RCF), and American Endowment Foundation (AEF). You will make paid media, content, and the website work together to drive growth.

What you will do

• Own integrated campaign coordination across paid, content, and earned channels
• Own SEO and AEO execution to inform content strategy
• Maintain the campaign calendar and briefing process
• Direct paid media agency execution including briefs, budget pacing, testing, and performance reviews
• Own the path from advisor engagement to conversion
• Own the roadmap for improving website conversion architecture
• Consolidate performance reporting across channels into a weekly view for leadership
• Build and maintain the KPI framework
• Build and maintain the reporting infrastructure using GA4, Looker Studio, and related tools
• Surface insights and recommendations from the data

Required qualifications

• 7-9 years in integrated marketing, growth marketing, or marketing operations
• Strong analytical fluency in GA4, Looker Studio, and Google Search Console (or similar)
• Experience directing an agency's day-to-day execution, briefs, budget, and performance accountability
• Hands-on experience with conversion optimization: landing pages, form architecture, and CTA testing
• Familiarity with SEO and keyword research
• Bachelor's degree required

About the company

Ren is on a mission to make sure every dollar meant to do good finds its way there.