Associate Director, Omnichannel & Media Strategy

The role

The Associate Director, Omnichannel & Media Strategy leads the development of omnichannel engagement strategies for assigned brands and products. This role translates audience insights and business objectives into journey architectures and media plans.

What you will do

• Architect omnichannel engagement strategies connecting paid media with owned, earned, CRM, field, and digital channels.
• Lead audience segmentation, persona development and customer prioritization.
• Design end-to-end customer journeys.
• Develop media and channel orchestration frameworks.
• Lead client and internal workshops focused on audience strategy, journey design and engagement planning.
• Define measurement frameworks, testing plans and strategic requirements.
• Translate client needs and audience insights into strategic recommendations.
• Oversee supporting strategists, delegate work and review deliverables.
• Contribute to scoping conversations and manage multiple client workstreams.

Required qualifications

• Demonstrated experience developing media strategy, ideally within healthcare, pharmaceutical marketing, or another highly regulated or complex industry.
• Strong understanding of paid media strategy and how digital media channels work together within an omnichannel ecosystem.
• Experience leading client workshops, strategic planning sessions or collaborative working sessions.
• Strong understanding of how paid media connects with owned channels, CRM, field engagement, content and digital experiences.
• Ability to translate research, data, media performance and campaign results into strategic recommendations.
• Experience overseeing junior strategists and providing feedback, training or quality review.
• Strong client communication, presentation development and facilitation skills.
• Adaptable, resilient, and able to adjust scope and focus.
• Proactive, driven, and resourceful with strong prioritization skills.
• Highly organized self-starter, able to work independently and under tight deadlines.

Nice to have

• Experience within healthcare, pharmaceutical marketing, or another highly regulated or complex industry

Benefits

• Free snacks
• Generous holiday and paid time off
• Options for private medical, dental, and vison plans
• Support in saving for the future
• Mental wellness coaching and support
• Access to more than 13,000 online classes with LinkedIn Learning

About the company

Real Chemistry is a global agency providing a full suite of services across healthcare communications and marketing to pharmaceutical and biotech clients. Real Chemistry Media is a fully integrated media, analytics, technology, and customer engagement organization.